Jyl is the CEO and founder of Mom It Forward Media, a boutique digital agency and a network of social media influencers (2008-present). She also organizes Family Forward, an annual retreat for digital influencers in partnership with Universal Orlando Resort.
Since entering the social media space in 2008, Jyl organized and co-founded the evo Conference—a social media educational event for women (2010-12), spent 2 years on the McDonald's Global Parents Table (2012-14), was a United Nations Foundation Shot@Life Champion, was on the Mom Advisory Council for ONE.org, was named one of Parent Magazine’s Top 10 Power Moms, was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, and was on the founding board of the Social Media Club of Salt Lake City (2008/09).
In her pre-social media career as an instructional designer and senior project manager for FranklinCovey (1998-2007), Jyl managed the design, development, and production of multi-million dollar training-related projects for Fortune 500 clients.
Offline, Jyl is married to @TroyPattee, a mom to two teen boys, and a pet owner to a beagle named #Hashtag. She loves large amounts of cheese, dancing, and traveling, especially road tripping; and she lives in the beautiful Rocky Mountains. After visiting all 50 US states, the number 1 item on her life list is to visit 50 countries by the age of 50.